What’s Happened to SEO and Keyword Research in 2016?

By Tony Rockliff

I recently had a web site client tell me that he had hundreds of thousands of visitors to his last site and he wanted more with his new one. I had a feeling that this was probably from using keywords but was also probably quite a while ago and I asked him, and sure enough,…

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How to Not Lose Your Website Visitors

By Tony Rockliff

Did you know that typically 95% of the new visitors who come to your website will never come back again? And since you usually don’t know who they were, it can be very hard to reach them again. What if there was a way to not only not lose them, but to be able to…

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Common Mistakes When You Build a Song Arrangement

By Tony Rockliff

“Arrangement” refers to which instruments are used in a recording or performance of a song and what and where they play. The instruments chosen provide the colors, the textures, the atmosphere and the visual backdrop for the song that help paint the picture that the song lyric and melody is trying to communicate. How you…

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What is Record Production?

By Tony Rockliff

So what exactly is record production? Record production is a skilled craft that ideally should include a working knowledge of music, engineering, writing, diplomacy, organizing, budgeting, and sometimes marketing. THE MAIN TYPES OF RECORD PRODUCER There are basically two types of record producer. One strives to capture on tape or hard drive the energy, the…

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The Visual Mix

By Tony Rockliff

  When mixing a song it can help to visualize the mix as a 3D cube. EQ (bass, middle and treble) is the front face of the cube going from the bottom (bass) to the top (treble). Panning places the instruments in the space between the left front wall and the rght front wall. Volume…

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Treble Trouble and Marilu Henner’s Mixing Tip

By Tony Rockliff

One of the problems with long mixing sessions is that the ear very quickly becomes acclimatised to the amount of treble (high frequencies) and it is easy to succumb to the temptation to add more and more as the mixing continues. Then you listen to it later or the next day and go, “What was…

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Home Recording & Social Media Tips for Musicians

By Tony Rockliff

The Articles area is where you can find information on home music recording and Internet social media marketing tips to help you with your career. Feel free to add comments or questions to any posts that interest you. If you’d like to be a guest columnist to share your knowledge or experiences, let me know…

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Live Social Media Counter

By Tony Rockliff

This is an interesting constantly-updating tool showing what’s going on in social media in real time:

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Mastering Tips – What is Mastering and Why Should I Care?

By Tony Rockliff

Mastering is the combined science and art of taking a finished mix and tweaking it in ways that can range from adding a professional polish to really taking the mix to a whole new level. Sometimes the before and afters can be quite dramatic and what you thought sounded great before can tend to now…

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Comping, Schmomping, I Don’t Need No Stinking Comping!

By Tony Rockliff

There are many ways to record vocals but there are two major ways, each of which have their proponents. 1) is to record the vocal track(s) and then go back and have the snger punch in to try and fix any areas where the pitch or the feeling or the timing is off. 2) called…

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7 Facebook tips that you probably don’t know and that may be costing you…

By Tony Rockliff

1) It’s been found that the optimum number of posts per day on your fan or business page is 1 to 2 and literally that more than that (i.e. 3) drops user engagement (likes, comments) by up to 40%. So don’t cross-post your Twitter posts as it will take you over the optimum 1-2). 2)…

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How Many Here Want to Get a Record Deal or to "Get Signed"?

By Tony Rockliff

My question to you is, “Why on earth would you want that?”

As someone who spent decades in the old and dying music business, I can attest to the soul-destroying horrors that most artists experience there. Only a tiny percentage of those signed actually make any money and they subsidize the thousands who only end up owing the record company money and selling their souls in the process.

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The Top 4 Mistakes Most Musicians Make Online

By Tony Rockliff

1) MAILING LIST MISUSE Sending emails to their mailing list only or mainly when they want to sell something or get people to a gig or other event. Here’s the bottom line on this – and I can’t stress this enough – your email list is your most valuable asset. It’s long been observed that…

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9 Ways to Check the SEO Strength of Your Competition

By Tony Rockliff

In the last article I showed you how to do keyword research and how to find how many sites are competing with you for those keywords. This article will cover ways to check the SEO strength of your competition. What this means is that for any particular keyword, the top 10 sites in the search…

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Keyword Research For Free?

By Tony Rockliff

In the last article I explained why finding your correct keywords was so important to your success when using the Internet for promotion.

If you’ve ever looked into getting some SEO done you may have been startled by how much it can cost.

But what if you could do a lot of it yourself for free? Well, you actually can.

In this article I’m going to show you how to do keyword research yourself using a very useful free tool that you can use online.

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Why is Search Engine Optimization so Important?

By Tony Rockliff

Many people don’t realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that determine whether you succeed or fail with an online marketing campaign is the keywords you target (see my “The 2 Biggest SEO Mistakes that Musicians Make”…

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The 2 Biggest SEO Mistakes that Musicians Make

By Tony Rockliff

SEO (Search Engine Optimization) involves discovering the key search terms (keywords) that people actually enter into search engines when looking for your kind of music. Many musicians figure out likely keywords but then completely miss the vital step of analyzing those keywords in terms of the competition. Let’s take an example of this. Let’s say…

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Free Virtual Drum Kit!

By Tony Rockliff

Virtual Drums is a free Virtual Drum Kit that you can download and play with your mouse either by itself or while listening to music. You can even do drum fills and rolls by using both mouse buttons. It’s fun 🙂 You can download Virtual Drums PC version here and the Mac version here.  Enjoy…

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What’s all the Fuss about Internet Social Media for Musicians?

By Tony Rockliff

These days you pretty much can’t go anywhere without hearing about social media – Facebook, YouTube, MySpace, Twitter, ReverbNation and an ever increasing number of social media sites and tools that musicians can reportedly use to bring them success. What’s the real truth about this? Well, the answer is that yes, it is indeed very…

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