INTERNET MARKETING PRE-ANALYSIS QUESTIONNAIRE

Please answer the questions as thoroughly as you can and give any additional data you feel might be useful. If you don't know the answer to a question, you can leave it blank.

There are a lot of questions but most people get a lot of benefit from really getting to see exactly where they're at in regards to their online marketing. Plus they get ideas that they had not previously had.

Don't worry if your answer is "No" to many of their questions - that is very common, and it is not nearly necessary to be doing all these things. In fact, doing one or two well is much better than doing a dozen in bits and pieces. Thank you!

1) What kind of art(s) do you do?

2) Is your name trademarked or taken by anyone else on social media? (you can check with https://knowem.com/)

YesNo

3) How would you describe your art to someone else in 15 seconds so that they really would get a good idea of what it's like?

4) What are your goals for your art and how would you like to be known or positioned as an artist?

5) Who is your target audience - age-range, demographics etc?

6) What purposes do you have behind your art - i.e. how would you like a person (or even the world) to be impacted, influenced or affected as a result of your art?

7) What barriers have you run into in achieving your goals that you would like to resolve or overcome?

8) Are you working full-time as an artist?

YesNo

9) If not, what do you do for your main work?

9a. If you're a musician, do you write original music or songs?

10) If you perform in any way, how many paid performances per month do you usually do?

11) Do you have your artwork for sale online? If so, how many different pieces?

12) Do you have digital downloads for sale? And if so, how many?

13) How many art pieces or digital downloads have you sold online? Over what time period?

14) What merchandise (t-shirts etc.) do you have for sale?

15) Approximately how many articles of merchandise have you sold?

16) Do you have online showcase, digital download or merchandise distribution sites? Which?

17) Has any of your art work been used in TV or film or other media?

18) What marketing have you done or are you doing for yourself and your art so far?

19) Which of that marketing has worked best for you?

20) Roughly how many names are on your email fan list?

21) How were they obtained?

22) How often do you mail to them?

23) What specifically do you send?

If Others, which?

25) Which ones would you say you're really active on?

26) What percentage of your time on these sites is spent engaging with fans vs making announcements or trying to sell things?

27) Do you use tools like promoted posts, Facebook ads etc.?

28) Are the graphics and branding consistent across your online sites?

29) Do you have a main web site under your own name?

YesNo

30) Do you have a blog?

YesNo

31) How often do you post?

32) Are you active in posting in other blogs?

YesNo

33) Regarding your web site and/or blog:

a) Have you had any keyword research or search engine optimization (SEO) done? If so, what specifically (i.e. what keywords are being targeted)?

b) Does your site have any interactivity (forum, chat, forms etc.)

c) Does it provide useful/interesting information (other than about you and your art)

d) Are there testimonials or reviews?

e) Can fans buy things at your site?

f) Is there any kind of reward-based email opt-in form on the home page?

g) If so, approximately how many people sign up for your mailing list monthly?

34) What is the address of your main web site?

35) Do you have data from Google Analytics or your web hosting company that gives you your site's stats?

This would be things like: # of unique visitors - where they mostly came from (referring sites etc.) - overall average time spent on site - bounce rate - % new visitors - top keywords whereby people find the site etc.

36) What is the address of your blog, if you have one?

37) What is the address of your Facebook fan page, if you have one?

38) What is the address of your Twitter site, if you have one?

39) What are the addresses of your other main social media sites, if you have them?

40) Do you have videos at your site or on YouTube or anywhere else?

41) If you have a YouTube channel, what is its name?

42) are your videos keyword-optimized? If so, for which keywords?

43) Do you have good quality photographs?

44) a) Do you have an online press kit?

b) If so, where is it?

45) Do you have a real-world physical press kit?

46) Do you have or write online articles or do you have potential article content?

47) Do you use online keyword-optimized press releases?

48) Do you use Internet radio/podcasts?

49) Do you have any good press such as magazine articles, TV or radio shows or any other press, on or off the web?

50) Do you utilize a PR company?

51) Do you mobilize your fans to help promote you?

52) Do you have any friends or fans or family-members who you feel might like to help promote you with social media?

53) What do you most feel is needed to really further your career?

54) Any additional information that you feel might be useful?

Name*

Email*

Thank you!

Recording

Video

Web Design