As we covered in the "Are You Guessing at Which Videos to Make?" article, many companies just guess as to which videos they should be creating, without really researching the marketplace to find out exactly which videos are needed, and which will actually be responded to by their potential clients.
The full YouTube channel and videos optimization service is designed to solve that and is comprised of:
1) A thorough analysis of your YouTube channel and the relative performance of each video across numerous metrics that YouTube uses to rank videos and the channel.
This enables us to see which videos and kinds of videos have been responsible for growing the channel, and thus which can be utilized as a model for future videos, and why. We utilize five systems to obtain this data and we provide a detailed report of our findings, covering its strengths and weaknesses and giving specific recommendations for effectively growing the channel, and fixing any weak areas. We also advise on best practices for optimizing your channel and your videos.
2) Detailed keyword and competitor research to determine the ideal keyword phrases to go after that your channel would most likely be able to rank for (different than Google SEO keywords), also with a report of our findings and recommendations. This includes analyzing the relative strength or weakness of the competition, relating to those keyword phrases.
This will tell you exactly what videos need to be produced going forward, and how ideally they should be both created as to structure and optimized for maximum search results, and especially engagement.
And we will also advise on how to optimize your existing videos, as well as how to optimize your channel, get your videos coming up as suggested videos after other videos, and how best to publish and promote your videos.