Why is Search Engine Optimization so Important?

Many people don’t realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that determine whether you succeed or fail with an online marketing campaign is the keywords you target (see my “The 2 Biggest SEO Mistakes that Musicians Make” blog article for information on how this often gets messed up).

Why is this? Well, the basis of any Internet Marketing campaign is to get more traffic to your web site so that you can then build your emailing list, which is itself a major key to converting your fanbase to happily buying customers of your music and merchandise, and having the correct keywords can give you a very major advantage in this.

Many people don’t realize that keywords should be used not only at your web site but in your blog posts, your on-line articles, videos, links from other sites and yes, even your tweets and Facebook posts, as well as anywhere you appear on-line.

On top of that, many musicians make the mistake of building their web site first and then end up having to rebuild it after they’ve done their keyword research because they didn’t realize how important the content layout and keyword placement is.

Once you have your correct keywords, and you have correctly optimized your web site for those keywords (NOT in the keyword meta tag in your web page code, since that is completely ignored by Google), over time your site will rise in the rankings in the Search Engine Results Pages.

The more you have correctly identified the good-traffic, low-competition keyword phrases, the more chances you have of being on the top Google results pages for those keywords, and thus the more chances of your web site being found by people searching for your exact kind of music.

What is described above and in the other SEO blog post is what’s called “On-Page SEO”. Equally important in rising your web page in the ranks is “Off-Page SEO”. This is the number of links to your site occurring across the web.

There are many ways to get these links, which will be covered in other posts, and they include blogging, writing articles and press releases, YouTube videos, and your interactions on social media sites like Facebook, Twitter, ReverbNation etc.

If your link-building activities all include use of your correctly-target keywords, the sooner you will rise in the rankings and start being found by your targeted publics.

Doing your Internet Marketing without having correctly identifed and using your keywords is like trying to run a marathon with both legs strapped together. You won’t get nearly as far nearly as quickly!

Let me know if you found this information useful. What other things about SEO or Internet Marketing would you like to know?


  1. Nancy Laine on March 14, 2010 at 2:29 pm

    Tony, you are now my very favorite SEO mentor. Excellent article. You are not only an excellent musician, but also a gifted writer and teacher. Thank you, thank you, thank you!

  2. Tony on March 14, 2010 at 8:07 pm

    Thanks so much, Nancy – you’re making me blush 🙂

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